Experience

Over 20 years of creating growth, planning & strategizing, motivating people, and finding breakthrough ways to expand business.

October 2013 - Present

Orchestrate all revenue initiatives for Orlando City Magazine and ancillary products- including print, digital and events.
Grow, maintain and build relationships with a personal account base of 150+ clients.
Spearhead 20+ custom revenue producing special programs annually.
Create balance between both internal and external stakeholders and use experienced judgement to realign team focus and efforts.
Nurture and develop strategic partnerships that provide team revenue opportunities.
Excel at delivering results in fast paced environment and problem solving while maintaining a positive outlook.

September 2008 - October 2013

Outperformed all sales representatives throughout all of Morris Media nationally to rank #1 for New Business after just one year.
Consistently exceeded performance targets with an average 116% to annual revenue goals and recognized with Annual and Quarterly National Sales Excellence Awards.
Cultivated relationships with business owners, marketing directors and agencies from a variety of industries including healthcare, real estate, retail, the arts, restaurants and more.

January 2006 - August 2008

Prospected and developed new business across an eight county territory with new home builders and developers.
Achieved goal of being #1 Account Executive in the nation in 2007 with revenue goals at 183% and 241% in print and digital categories.
Actively involved in numerous builder industry activities and committees with local builder’s associations throughout territory.

December 2002 - January 2006

Coordinated all marketing activities for custom homebuilder; worked with various vendors to oversee all advertising, press releases, collateral materials, promotional products, photo shoots, renderings, websites, signage and newsletters.
Planned events including grand opening parties, groundbreaking ceremonies, realtor open houses and luncheons.
Set up sales offices, models, and welcome centers from start to finish; chose interior decorators and displays, hired sales associates and hosts. Involved in the decision making for standard features, pricing, premiums and community amenities for new developments.